Platform Guide

Understanding Roles, Access, and the B2B2C Structure

Learn how vendors, operators, and consumers interact within the Sports Betting Expo sandbox.

What are the different account types on the Expo?

Vendor Account

A Vendor account is for companies that build products for the sports betting industry. This includes technology providers, data companies, engagement tools, payments, compliance, gamification systems, and more. Vendors use the expo to showcase their solutions, publish demos, and connect with operators.

Operator Account

Operator Account An Operator account is for sportsbooks, platforms, and betting operators who want to discover new solutions. Operators browse vendor offerings, evaluate technologies, compare tools, and explore innovations that improve the user experience and operational performance.

Software Testers Account

Software Testers are experience evaluators. They open and explore the live demo sandboxes vendors publish, and the platform measures that engagement — sessions, time spent, fullscreen deep‑dives, and the UX ratings testers leave — to show vendors and operators which solutions deliver the strongest experience.

Affiliate Account

An Affiliate account is for elite marketing partners, sports data portals, and influencers acting as the ecosystem's traffic engine. Affiliates use the platform to discover vetted sportsbook operators, analyze their technical offerings, and negotiate high-value, performance-based acquisition deals to drive targeted consumer traffic.

Who is this Expo designed for?

For Vendors

The expo gives vendors a year‑round digital space to present their products, highlight features, publish demos, and reach operators who are actively searching for solutions.

For Operators

Operators use the expo to explore the full ecosystem of sports betting technology — from odds engines and data feeds to engagement tools and compliance systems — all in one place.

For Software Testers

Software testers act as experience evaluators: they explore the live demo sandboxes vendors publish, and their engagement and ratings help vendors showcase consumer‑facing innovations.

How does the B2B2C flow work in this Expo?

The expo follows a simple, three‑tier ecosystem:

1. Vendors → Operators

Vendors provide the technology, data, engagement tools, and systems that operators need.

2. Operators → Software Testers

Operators deploy these solutions into their platforms, shaping the user experience.

3. Software Testers → Vendors & Operators

Through demo interactions, testers provide insight into what works, what engages them, and what drives retention — helping vendors refine products and helping operators make better decisions.

This creates a continuous loop of innovation and feedback across all three tiers.

Why is there a Software Testers login if this is a B2B expo?

Software Testers are experience evaluators. They open and explore the live demo sandboxes vendors publish, and the platform measures that engagement — sessions, time spent, fullscreen deep‑dives, and the UX ratings testers leave — to show vendors and operators which solutions deliver the strongest experience.

Software Testers do not browse vendor booths or participate as business attendees. Instead, they:
  • Receive access only to curated, vendor-approved sandbox demos.
  • Earn Gamification XP and badges for completing tasks.
  • Populate the operator UX leaderboard, which ranks sandboxes by tester engagement and ratings.

This lets vendors showcase their products authentically and gives operators a measured read — via the UX leaderboard — of which solutions create the strongest experience.

Do Software Testers see the same content as Vendors and Operators?

No. Software Testers only see the consumer‑facing demos that vendors choose to publish. They do not access business information, operator tools, pricing, or vendor profiles.

Does this make the expo B2B or B2C?

The expo is B2B at its core, but it incorporates a consumer‑impact layer that allows vendors and operators to understand how their tools perform with real users. This is what makes the platform a true B2B2C ecosystem.